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Building a strong personal brand on Instagram
(2020)
The purpose of this research was to study personal branding and design a step-by-step guide for building a strong personal brand on Instagram on Russian market. Firstly, the definition of personal branding is explained ...
Brand building on Instagram in Russia
(2020)
The purpose of the thesis is creating a marketing strategy on Instagram for the case company Drop Tattoo Studio in order to build a unique, strong and profitable brand. The main objective of the research is to analyze the ...
Marketing strategy on the Instagram platform
(2021)
Since the rise of social media marketing, Instagram has become an important marketing platform for business. The research aims to provide in-depth knowledge about social media marketing and Instagram for business and then ...
Ethics and influencers in Russia : what do users expect from bloggers’ advertising on Instagram?
(2021)
Influencer marketing in Instagram has become a powerful form of social media marketing in recent years in Russia. This allows companies and brands to promote their products to the loyal audiences of the influencers and, ...
Development of a social media marketing plan : case company: Vendace Beauty
(2023)
The purpose of the study was to create a functional social media marketing plan for the case company. The study was carried out in cooperation with the case company Vendace Beauty. The case company did not have a previous ...
Personal Branding in Social Media : case: Lilia Mielonen
(2023)
This thesis explored the process of creating a personal brand as a fitness coach with limited resources, focusing on the appropriateness of Instagram and TikTok as social media platforms. Research methodology was qualitative ...





